How to leverage visual search in 2020

People are moving away from typing in their search queries and toward a more advanced and user-friendly method of searching online.

Yes, you guessed it, voice search, but there is another search that is assisting people in locating what they require, and that search is a visual search.

So, here are several methods for optimizing your content so that it may be found using visual search.

1. Using alternative tags:

Yes, adding alt tags is mostly for the benefit of the visually handicapped, but they can also assist you in retrieving your images for a search that requires an image pack.

MOZ has a great blog on how to make the most of your alt tags.

2. Using metadata and schema markup:

Visual search is the future of search, therefore having your photos marked up with schema and information is critical.

This is a fantastic tool for creating a schema for your website, as well as a site where you can search for other schemas.

3. Use visual platforms to promote your business:

Because visual sites like Pinterest and Instagram are entirely dedicated to assisting people in finding information through photos and videos, advertising on these platforms will be quite beneficial in terms of increasing audience reach.

4. Add images to your website’s sitemaps:

Ensure that your sitemaps contain all of the photos on your website.

According to the current statistics from socialmediatoday.com, roughly 19 percent of Google searches result in images, while Pinterest has over 600 million image searches.